National Honey Board
Description: The National Honey Board is a federal research and promotion board that conducts research, marketing and promotion programs to help maintain and expand domestic and foreign markets for honey and honey products.
The Goal: This client approached us about designing a warm, colorful, inviting style of website that would appeal strongly to honey users, and those looking for more information about honey. The goal was to move away from equally targeting several audiences to primarily targeting consumers, while also providing an avenue to more technical information in a subtle, background capacity.